Woven with Kashmir’s thread.

Punn is a Kashmiri word which means thread. Punn is Kashmir’s Shawl enterprise which is run by young entrepreneur whose family has a legacy of shawl business in Srinagar. Punn represent a brand meant for free and independent women who run the ropes of life without any inhibitions.

Wudav Brand Stories launched the brand on social media by creating a launch video depicting the genesis of the authentic Kashmiri Shawls. This was precluded with creation of brand identity which depicts again the woven thread out of the yarn ball.