A new way of financial inclusion

As the name suggests, FDB is one of the first and recent banks in Dubai which is accessible only through digital platform with negligble physical touch points.

The client brief asked for a visual identity that should communicate flow of liquidity with four different colors representing four building principles of the bank. We came up with the visual idenity with overlapping four coins leading to the shape of the trunk of a key. The logo represent flow of money and reaffirms the safety with lock and key of a bank.