Sell your farm produce from home.

J&K’s first B2B online platform for agriculture, efruitmandi helps the fruit growers in J&K to sell their produce directly to buyers across the globe.

The client wanted a brand identity which should reflect Kashmir’s major fruit produce sought after globally. After few brainstorming sessions with the client, we decided to conduct a small survey on few fruits with select respondents who where into horticulture in Kashmir. We observed that the shape of apple got the maximum response grabbing more eyeballs. Based on the research, we came up with the identity based on Kashmiri apple.