- Consumer Service
Fibr is an app to connect people to professionals instantly.
All the professionals listed are 100% verified. This app is completely free to use and also you can earn rewards on every connection.
The client brief was to create the brand identity for Fibr which should reflect the definition of fiber which makes people connect. The identity was designed keeping in mind the actual co-axial fiber where the two ends of the line meet to make a connection. This formed the basis of all the campaigns and visual identity.
The Launch Campaign
We developed a series of graphic creatives to create the awareness about the services offered by Fibr app. The app being the key interface for the product, we highlighted all the services with peppy key lines to attract eyeballs.
The creatives were circulated on social media and leading consumer print magazines in UAE.